Chris formed I.F Digital five years ago. The company has expanded ever since and Chris now has two full time designers working for him. The trio work to tight deadlines and are often out visiting clients so time spent in the office is few and far between.

I.F Digital's callers are managing directors or marketing directors of large businesses who expect good service. Before meeting Moneypenny, 59% of all I.F Digital's incoming calls went to voicemail, frustrating clients and costing the business money as new enquiries rarely left messages. Chris was reluctant to employ another member of staff simply to handle calls, but the business needed to work smarter if he was to secure larger, more lucrative accounts.

Today Christine at Moneypenny acts as I.F Digital's assistant - providing a call 'overflow' service for the times when nobody is in the office. "I know someone will answer every call that comes into I.F Digital now. Christine is so professional, always pleasant and friendly – people regularly comment on her cheerful manner and have no idea she's not in our office! There's no doubt we've won new business we would otherwise have missed".

"Speaking to a real person creates a far more professional image and that's vital with the work we do and the clients we deal with. Christine has such a great rapport with our clients. My clients are happy so we're happy". Chris Madely, founder of I.F Digital